
This product is coming soon!
How's it going? — the question we ask casually, answered seriously.
The flagship tee from the How's It Going? project — a minimalist statement piece with the brand's namesake question rendered in italic serif (cream above, crimson below) and a small Latin cross beneath the question mark. The design carries layered meaning on purpose: a familiar greeting at a strange moment in history, grounded by the symbol that has held through every previous strange moment.
Most people will read it as a clever question. The right people will read it as a prayer.
WEAR IT FOR · Sunday mornings and the days between · Coffee-shop pickups and quiet errands · Any conversation that starts with "hey, how's it going?" and ends up going somewhere real · Anyone who finds meaning in small typographic choices
FIT & FEEL · Unisex, classic relaxed cut — wears like a favorite tee on day one · 100% combed cotton, pre-shrunk (won't shrink to a crop top) · Heavyweight 6.0 oz fabric — substantial without stiffness · Soft-hand print, no plasticky feel · Machine washable, ages with character rather than fading out
PART OF THE COLLECTION Pairs with the Watchman Tee, the Vibes-Based Operation Tee, and the God's Timing Mug — small-batch apparel for the faithfully awake. Sundays are still Sundays. This is for everything in between.
Inspired by hows-it-going — a dashboard for everyone trying to make sense of a confusing world.
This product is coming soon!
Fabric
Made from specially spun fibers that make a very strong and smooth fabric that is perfect for printing. The "Natural" color is made with unprocessed cotton, which results in small black flecks throughout the fabric
Without side seams
Knitted in one piece using tubular knit, it reduces fabric waste and makes the garment more attractive
Ribbed knit collar without seam
Ribbed knit makes the collar highly elastic and helps retain its shape
Shoulder tape
Twill tape covers the shoulder seams to stabilize the back of the garment and prevent stretching
Fiber composition
Solid colors are 100% cotton; Heather colors, Tweed, and Russet are 50% cotton, 50% polyester; Sport Grey and Antique colors are 90% cotton, 10% polyester;
Age restrictions
For adults
Warranty
EU warranty - 2 years
Other compliance information
Meets the flammability, lead, cadmium, phthalates and formaldehyde level requirements.
Country of origin
Made in Nicaragua
Dual Printing Techniques
Sleeve prints (for Print Clever and Underground Threads) and inner neck labels are printed using Direct-to-Film (DTF) printing, ensuring crisp, detailed designs. Meanwhile, the remaining print areas are produced with Direct-to-Garment (DTG) printing.
Non-chlorine: bleach as needed; Do not iron; Do not dryclean; Machine wash: cold (max 30C or 90F); Tumble dry: low heat.
Accurate shipping options will be available in checkout after entering your full address.
Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
See terms and conditions